Creating a buzz at Europe’s largest electronics event
RS Components are the World’s largest online distributor of electronic and electrical components. Every two years the entire industry gathers in Munich for an event of such scale and magnitude that one has to visit to believe. The event is Electronica and it’s an opportunity for the industry’s Goliath’s to show off their wares to the hundreds of thousands of customers that attend over the four-day event. As with tradeshows in any industry, the challenge is to stand out amongst competitors and at an event of this size, that challenge is a daunting one.